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Direct Marketing Manager II - 3DGZG in Buffalo, NY at M&T Bank

Date Posted: 2/22/2018

Job Snapshot

Job Description

The Direct Marketing Team is the Center of Excellence (COE) that is responsible for all direct marketing efforts including direct mail, email, statement, marketing for the majority of the company including Retail and Deposits, Consumer Lending, Business Banking, Wealth, Institutional and Commercial business lines.  The Direct Marketing Manager II will be responsible for effective planning, designing, and flawless execution on direct mail, email, statements and other potentially targetable channels.

Keeps abreast of the best practices in direct marketing and shares them with colleagues.
Builds relationships with marketing and line of business partners in order to best understand bank and line of business goals and develop direct marketing strategies for meeting them. Influences business lines to continue to invest and test new offers and channels. Helps develop business cases for investing more in direct marketing.
Presents regular direct marketing updates to appropriate partners and division senior leadership, to include results, insights gleaned from results and strategic recommendations for leveraging direct marketing in the short and long term.
Overall management of planning, budgeting, and execution direct mail, email, statements, and other 1 to 1 targetable channels.
Responsible for writing and/or editing content for direct, statement channels to ensure results.
Partners with the other channel managers, especially the advertising and promotions manager to ensure that the M&T Bank Corporation’s brands are appropriately and consistently represented across all channels.
Works cross functionally to deliver integrated direct campaigns that complement and enhance effectiveness of other channels.
Champions positioning efforts to ensure that tone is consistent across channels.
Partners with direct marketing analytics resources to develop and execute robust learning agenda for each business line.
Works closely with internal marketing relationship managers and analytics team to plan direct marketing strategies and ensure effective use of budgets.
Manages external vendors/partners through effective contract negotiation and vendor risk management. Keeps vendor partners connected to results, objectives and the use of all channels in order to maximize the effectiveness of the direct marketing programs they deliver the bank.
Understand and adhere to the Company’s risk and regulatory standards, policies and controls in accordance with the Company’s Risk Appetite.  Design, implement, maintain and enhance internal controls to mitigate risk on an ongoing basis.  Identify risk-related issues needing escalation to management.
Complete other related duties as assigned.

The position is responsible for executing on effective marketing and communication programs to enable businesses to meet objectives and reinforcing the company's brand identities.

Bachelor’s degree and a minimum of 7 years' experience in managing marketing
campaigns in a client or agency environment, or in marketing, portfolio
management, product development and/or product risk.
In lieu of degree, a minimum of 12 years' experience in managing marketing
campaigns in a client or agency environment or in marketing, portfolio
management, product development and/or product risk.
A minimum of 5 years' project management/supervisory experience.

Project and time management skills.
Sound creative judgment with advertising/direct marketing production knowledge.
Direct marketing planning knowledge.
Excellent written, verbal and negotiation communication skills.
Strong interpersonal skills and ability to interact professionally with all levels of management.
Working knowledge of applicable banking laws.
Detail oriented.
We encourage candidates with relevant military experience to apply. 

About M&T
At M&T, we strive to be the best place our employees ever work, the
best bank our customers ever do business with and the best investment
our shareholders ever make. So when looking to advance your career,
look to M&T. As a top 20 US bank holding company and one of the best
performing regional banks in the country, we offer a wide range of
performance based career development opportunities for talented
professionals. And through our longstanding tradition of careful,
conservative and consistent management and a strong commitment to the
communities we serve, we continue to grow with a focus on the future.
M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer.
M&T Bank Corporation does not sponsor individuals for the purpose of obtaining H-1 Visas.
M&T Bank Corporation has policies and procedures in place to promote a drug free workplace.