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Marketing Manager I - 3DHFT in Buffalo, NY at M&T Bank

Date Posted: 7/10/2018

Job Snapshot

Job Description

Basic Function:

Responsible for all marketing activities for assigned department or business.

Responsibilities:

Manage all aspects of the development and execution of each marketing and or communication campaign project from conceptualization through execution and implementation. 

Oversee the conceptualization, development, execution and evaluation of marketing and communication programs designed to meet business objectives of M&T Bank Corporation business unit managers, while reinforcing the bank's brand identity. 

Identify business unit marketing and or communication campaign needs based upon business objectives. 

Develop marketing and or communication campaign theme and message.  

Develop and manage marketing campaign budgets. 

Evaluate campaign for effectiveness in meeting business objectives.  

Analyze results of marketing campaigns and develop recommendations based upon campaign results.  

May manage marketing project teams, ensuring marketing and communication programs adhere to schedule and meet business objectives.

Minimum Qualifications:

Bachelor's degree or equivalent in work experience. 

A minimum of five years’ experience in managing marketing campaigns in a client or agency environment. 

Project and time management skills. 

Excellent written, verbal and negotiation communication skills. 

Experience managing an advertising and or direct marketing agency relationship. 

Excellent PC skills with proficiency in software programs utilized by department. 

Copy writing and editing proficiency. 

Sound creative judgment with advertising or direct marketing production knowledge. 

Media planning knowledge. 

Strong interpersonal skills and ability to interact professionally with all levels of management. 

Working knowledge of applicable banking laws.

We encourage candidates with relevant military experience to apply. 

About M&T

At M&T, we strive to be the best place our employees ever work, the best bank our customers ever do business with and the best investment our shareholders ever make. So when looking to advance your career, look to M&T. As a top 20 US bank holding company and one of the best performing regional banks in the country, we offer a wide range of performance based career development opportunities for talented professionals. And through our longstanding tradition of careful, conservative and consistent management and a strong commitment to the communities we serve, we continue to grow with a focus on the future.M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer.
M&T Bank Corporation does not sponsor individuals for the purpose of obtaining H-1 Visas.
M&T Bank Corporation has policies and procedures in place to promote a drug free workplace.