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Marketing Manager II - 3DHHJ in Buffalo, NY at M&T Bank

Date Posted: 4/10/2018

Job Snapshot

Job Description

THE OPPORTUNITY:
Responsible for all marketing activities for a major market segment or
multiple businesses. Oversee the conceptualization, development,
execution and evaluation of highly visible and critical marketing and
communication programs designed to meet business objectives of M&T Bank
Corporation business unit managers, while reinforcing the bank’s brand
identity.

POSITION RESPONSIBILITIES:
Identify business unit marketing and/or communication campaign needs
based upon business objectives. Establish marketing objectives and
strategies.
Develop marketing/communication campaign theme and message.
Manage all aspects of the development and execution of each marketing
and/or communication campaign project from conceptualization through
execution and implementation.
Develop and manage marketing campaign budgets.
Evaluate campaign for effectiveness in meeting business objectives.
Analyze results of marketing campaigns and develop recommendations
based upon campaign results.
Maintain an awareness of new trends and developments in marketing and
company products and services.
Manage marketing project teams, ensuring marketing and communication
programs adhere to schedule and meet business objectives.
May act as partners in regional / corporate level initiatives to
support service excellence, employee commitment, strategy planning and
operational efficiency.
Exercises managerial authority over staff with respect to hiring,
termination, staffing, performance appraisals, and salary
recommendations.

NATURE AND SCOPE:
The position is responsible for providing business units with effective
marketing and communication programs to enable businesses to meet
objectives and reinforcing the bank’s brand identity.

MINIMUM QUALIFICATIONS REQUIRED:
Bachelor’s degree and a minimum of 7 years experience in managing marketing
campaigns in a client or agency environment, or in marketing, portfolio
management, product development and/or product risk.
In lieu of degree, a minimum of 12 years experience in managing marketing
campaigns in a client or agency environment or in marketing, portfolio
management, product development and/or product risk.
Minimum five years project management/supervisory experience.

IDEAL QUALIFICATIONS PREFERRED:
Excellent PC skills with proficiency in software programs utilized by
department.
Copy writing and editing proficiency.
Excellent project and time management skills.
Sound creative judgement with advertising/direct marketing production
knowledge.
Media planning knowledge.
Excellent written, verbal and negotiation communication skills.
Strong interpersonal skills and ability to interact professionally with
all levels of management.
Working knowledge of applicable banking laws.

We encourage candidates with relevant military experience to apply. 

About M&T
At M&T, we strive to be the best place our employees ever work, the
best bank our customers ever do business with and the best investment
our shareholders ever make. So when looking to advance your career,
look to M&T. As a top 20 US bank holding company and one of the best
performing regional banks in the country, we offer a wide range of
performance based career development opportunities for talented
professionals. And through our longstanding tradition of careful,
conservative and consistent management and a strong commitment to the
communities we serve, we continue to grow with a focus on the future.

M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer.
M&T Bank Corporation does not sponsor individuals for the purpose of obtaining H-1 Visas.
M&T Bank Corporation has policies and procedures in place to promote a drug free workplace.