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Wealth Segment Marketing Manager - 3DL3X in Buffalo, NY at M&T Bank

Date Posted: 9/25/2018

Job Snapshot

Job Description

Basic Function:

Responsible for segment marketing campaign and program execution within the Wealth Management business. 



In this fast-paced and dynamic marketing role, you will join Wilmington Trust’s Segment Marketing team to coordinate and manage regional and local marketing requests, as well as to manage marketing projects in support of both client satisfaction and regulatory compliance. This role will include the development and distribution of new content and will include exposure to some of the Marketing & Communications Department (MCD)’s highest-priority initiatives. Reporting to the head of Wealth Segment Marketing, this is an opportunity for an emerging marketer seeking hands-on experience in a quickly-growing business area.


Manage the development and execution of marketing and communication materials and campaigns including, but not limited to:

  • New marketing collateral for local and regional use by sales teams: local ads, event invitations, team cards, and announcements in tandem with Public Relations 
  • Client emails
  • Relationship anniversary letters and cards
  • Holiday cards
  • Manage a slate of communications for the Affluent business including, but not limited to:
    • Updates on
    • Annual materials audits
    • Regulatory communications related to operational changes and audit items
    • Marketing mailings in support of the Centralized FA team
    • Communications related to eDelivery, client website and statements
  • Act as home office point of contact for 15 local and regional marketing coordinators; conduct their monthly call in partnership with the events team, train them in procedures for requesting new materials, and instruct them on best practices with available materials
  • Upload newly-developed communications into electronic collateral management system and communicate the development of communications with partners in sales and the business
  • Maintain timing of communications in the overall Wealth editorial calendar
  • Manage to program and campaign budgets
  • Create and update internal presentations describing local & loyalty marketing initiatives
  • Evaluate materials and programs for effectiveness in meeting business objectives
  • Analyze results of communications and develop recommendations based upon campaign results
  • Maintain an awareness of new trends and developments in marketing and company products and services

Minimum Qualifications:

Bachelor's degree or equivalent in work experience. Five years of experience in managing marketing campaigns in a client or agency environment. Experience managing an advertising and or direct marketing agency relationship. Excellent PC skills with proficiency in software programs utilized by department. Copy writing and editing proficiency. Project and time management skills. Sound creative judgement with advertising or direct marketing production knowledge. Media planning knowledge. Excellent written, verbal and negotiation communication skills. Strong interpersonal skills and ability to interact professionally with all levels of management. Working knowledge of applicable banking laws.

We encourage candidates with relevant military experience to apply.

About M&T:

At M&T, we strive to be the best place our employees ever work, the best bank our customers ever do business with and the best investment our shareholders ever make. So when looking to advance your career, look to M&T. As a top 20 US bank holding company and one of the best performing regional banks in the country, we offer a wide range of performance based career development opportunities for talented professionals. And through our longstanding tradition of careful, conservative and consistent management and a strong commitment to the communities we serve, we continue to grow with a focus on the future.M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer.
M&T Bank Corporation does not sponsor individuals for the purpose of obtaining H-1 Visas.
M&T Bank Corporation has policies and procedures in place to promote a drug free workplace.